Music Video: Introduction
This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:
1) What is the purpose of a music video? This is meant to be a form of promotion to sell music copies to the audience.
2) How has the digital age changed the production and distribution of music videos?
In 1981, you would need to the assistance of a large music industry firm to produce and distribute the video onto MTV. However, in 2005 this all changed due to the release of YouTube. Anyone could produce and distribute music videos globally.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
UMG, SME and Abu Dhabi Media. It was formed to bring all music videos together.
4) What are the key conventions of a music video?
4) What are the key conventions of a music video?
The style
The lyrics connecting with the visuals
Objectifying women
Scene en mise
Narrative
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Old Town Road uses movie conventions through the music video.
6) What examples are provided in the factsheet for intertextuality in music videos?
Blink 182 All the Small things refernces to I want it that way by the backstreet boys.
7) Why do audiences enjoy intertextual references in media products? They have a sense of identity and they can connect to the media product since they can relate more to it.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here. Yes they are essetntial to build up the artist;s name and their brand. It can be used to sold concerts and tours around the world and become a household name like Micheal Jackson.
6) What examples are provided in the factsheet for intertextuality in music videos?
Blink 182 All the Small things refernces to I want it that way by the backstreet boys.
7) Why do audiences enjoy intertextual references in media products? They have a sense of identity and they can connect to the media product since they can relate more to it.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
- Conventions (movement/narrative/artist) Billie Jean - we can see a performance here and a dance moves from the iconic artist MJ.
- Intertextuality Black or White- links to popular movies such as Home Alone.
- Representation Black or White - suggest that all skin colours are fine.
- Audience Ice Cube- links to young adults and teenagers.
10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here. Yes they are essetntial to build up the artist;s name and their brand. It can be used to sold concerts and tours around the world and become a household name like Micheal Jackson.
Comments
Post a Comment