Film Industry: Assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- This is a solid response that shows knowledge of the CSP and film industry.

EBI- In order to push into the B+ grades you need need more accuracy and detail when it comes to the CSP. Revision and detailed blog case studies will help with this.

13/18 grade:B

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: 3/3; 4/6; 6/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1- None

Q2- Music - existing fans of Bruce Springsteen

Q3- Money raised by Bend It Films, Levantine Films and the Ingenious Group.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

Director interviews- had a previous hit by Bend it Like Beckham so there are existing fans.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.

Rated 89% on Rotten Tomatoes.