This week's work requires Media Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? This is meant to be a form of promotion to sell music copies to the audience. 2) How has the digital age changed the production and distribution of music videos? In 1981, you would need to the assistance of a large music industry firm to produce and distribute the video onto MTV. However, in 2005 this all changed due to the release of YouTube. Anyone could produce and distribute music videos globally. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? UMG, SME and Abu Dhabi Media. It was formed to bring all music videos together. 4) What are the key conventions of a music video? The style The lyrics connecting with the visuals Objectifying women Scene en mise Narrative 5) How can narrative be use
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