Music Video: Postmodernism in music video

 Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions:


1) How does the article define postmodernism in the first page of the article?
A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.

2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?
Barthes says a writer's opinions or interpretation are no more valid than anyone's elses. 

3) What is metatextuality?
Metatextuality is a form of intertextual discourse in which one text makes critical commentary on itself or another text.

4) What is the repeated phrase on the cartoon on postmodernism on page 28?
Postmoderism is a cultural movement 

5) How does postmodernism link to media representations and reality?
Hyper reality can be used to show people to question what is real and what isn't as nowadays people use the world more through the media instead.


Music video CSPs and postmodernism

Now apply postmodern ideas to our music video CSPs by answering the following questions:

1) How does the music video for Ghost Town incorporate elements of postmodernism?
Intertextuality and hybridity - Pastiage and bricologe 
No destination or resolution for road movie.

2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?
Blurring of high and low culture (arthouse vs pop music)
Bricoliage- narrative and the roadmovie

3) How does Old Town Road use postmodern elements in its music video?
Riff bought from Youtube and song made famous from Twitter and TikTok.
Yeehaw agenda- Pastiage and bricologe.
Henry Jenkins - Textual poaching - Red Dead Redemption Videogame. 

4) How does the Old Town Road music video reflect technological convergence and modern digital culture?  
Appearances from celebrities.

5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?
He talks about the old and new culture within America and talks about refining American history within this new modern music video.


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