TV assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

    WWW- Q2 shows clear potential with knowledge of the CSPs and the messages communicated to the audience.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).
    Q1- Perfect example of bricolage. Mix of old and news texts.
    Q2- Communism vs Western Capitalism. Cold War.

3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:

Bricolage: able to create new meaning from old.
Pastiche: celebrating the past through a modern text.
Intertextuality: the relationship between texts.

4) Read this exemplar answer for the 25-mark question in the assessment. Select a quote from the essay for each of the following aspects from the mark scheme:

a) analysis of the products that focuses on contexts and ideological positioning

b) use of media theory- Applying Gramsci’s theory of
hegemony, this is unconsciously communicating to audiences the value in working hard,
earning money and contributing to consumerism and capitalism - maintaining the status quo
and reinforcing more rightwing ideology.

c) a judgement or conclusion on the question - "In conclusion, it is impossible to ignore the ideological positions constructed by television
dramas and Capital and D83 are no exception to this. However, it could be argued that
different audiences can read these fictional genres in different ways depending on their own
perspectives and therefore social, cultural and political contexts are not the only aspect to this process."

d) examples from the TV CSPs - "The supermarket scene in
the West where Martin first sees the plentiful food, colourful fruit and policemen eating ice
creams presents the West as offering a much higher standard of living than the East and
therefore reinforcing the dominant capitalist ideology we see across so much of western media."

e) use of media terminology -  it could be argued that the focus on house prices and hard work actually
reinforces dominant hegemonic ideologies most closely associated with right-wing capitalist
values.

5) Based on this assessment, write three things you need to revise before the upcoming end of Year 12 exams.
Postmodernism
Intertexuality
Capital

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