Radio: Introduction to radio

 


BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It has half the national audience with dozens of stations reaching more than 34 million people a week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
Only 3 percent of those people use it.

3) What is BBC Sounds?
An app online where you can listen to BBC's podcasts, radio stations and talks.

4) How do audiences listen to radio content in the digital age?
The consume apps like Spotify instead of using BBC radio.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He should reconsider the tone of how BBC tells stories.

6) Why does the BBC need to stay relevant?
The BBC is very important and valued by license payers.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?
Podcasts, live radio and music.

8) How does it link to BBC Radio?
BBC Radio can be listened to through the BBC Sounds app.

9) What are the criticisms of the BBC Sounds app?
There isn't enough. The search isn't sensitive.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
End of Days
Beyond Today
The topics are relevant to today's society.

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